Driven by South Korean entertainment canada goose jacket

Pop Is a Smash in Latin America

The export success of artists like Don official canada goose outlet Omar and Shakira in previous years may have given the Latin pop business a few global ambitions, but in Latin America itself the sound that making waves right now is Pop Coreano, or K pop. Driven by South Korean entertainment canada goose jacket outlet companies seeking fresh markets for their superslick music stars, and lapped up by a Spanish speaking youth market that adores K pop lavish production values and infallibly upbeat message, a Korean wave is sweeping through Central and South America, attracting large audiences and inspiring cultish devotion.

“So many [K pop] acts are making South canadian goose jacket America and Latin America a priority on their touring,” Jeff Benjamin of Billboard’sK Town column told TIME. “These fans will come out.” Some 13,000 fans showed up at a canada goose outlet in usa Super Junior concert canada goose factory sale in Lima in April; five months previously, Big Bang attracted an audience of 14,000, dancing and singing along to what were surely incomprehensible Korean lyrics to most (albeit with the odd Spanish shout out or English chorus).

There a shopping center in the Peruvian capital with entire floors dedicated to South Korean music, cuisine and clothes. On YouTube, K pop canada goose outlet store videos with lyrics translated into Spanish notch up millions of views, as fans in canada goose uk black friday Peru and throughout the Hispanophone world log on for their K pop fix.

(MORE: Seoul Music The World Is Finally Ready for K Pop)

That niche an amalgamation of spectacular entertainment and relentless optimism resonates with teenagers in South American nations. The values canada goose outlet nyc these stars represent are almost “Confucian,” says Professor Patrick Messerlin, a French economist who has produced an economic analysis of K pop and who earlier this year addressed a cultural forum in Seoul on the music globalization. In his research, Canada Goose online Messerlin found that “K pop performers deliver a sense of modesty and restraint, and on working hard and learning more” during public appearances, something Western pop artists do not do. Their music represents a buy canada goose jacket cheap “new, colorful and cheerful start, and not old order,” something canada goose outlet toronto factory that will easily appeal to millions of young Central and South Americans, living where economic challenges are rife and nondemocratic regimes common. K pop positive energy is a world away from the introspective, jaded and at times downright depressing style of much Anglophone rock, indie and emo. “[The Koreans] say, ‘We understand your problems,'” Messerlin explains, “‘We went through it too, referring to the Korean War and the economic crash of the canada goose outlet late 1990s.

(WATCH AND LISTEN: Beyond PSY 5 Essential K Pop Tracks)

For the cheap canada goose fans, there is no contest. K pop songs beautiful, are decent, says Jenii Ramirez, an 18 year old canada goose outlet jackets K pop fan from Colombia, canada goose outlet parka where TV station Caracol has been broadcasting canada goose store a K pop talent show and where K pop concerts in the capital,Bogot,lure audiences of at least 5,000. The singers, Ramirez says, have and are taught to fight in life, understanding that dreams are attainable. The M!Countdown Halo Indonesia concert, slated for early July, was canceled because of “local circumstances.” Another concert in Thailand lost its main sponsor days before the event because of weak ticket sales. The sheer flood of K pop artists has simply watered down the music appeal.

In South America, though, decades of conflict, coups and canada goose outlet revolution mean that people have had their fill of edginess, authenticity Canada Goose Outlet and angst. Chile, we don have anything like K pop. Songs here Canada Goose Jackets canada goose outlet online uk mostly have political and social relics, though we have Latin rhythm, a young woman from Santiago, who gathers with friends in a park every week to practice the latest K pop dance moves, told the South Korean Yonhap News canada goose outlet sale Agency. “The Korean songs make me dance and smile. What else is needed? It seems that K pop ability to dazzle is in no danger of diminishing just yet.

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